It’s fun to dream, but Utah winding up in the Big10 is extremely unlikely. Any new members need to bring in an eye-popping amount of revenue. John Canzano put out an article today that said industry media sources are saying a team would need to provide ~$72M in additional revenue for the remaining teams to retain their current level of revenue.
Just to give you an idea of how staggering that number is, Oregon and Washington combined are estimated to be worth $60M. This is why they haven’t been added. Their addition would cause a $6M revenue loss for each existing Big10 team. We are living in a crazy world when UW and Oregon don’t add value to a conference.
The only possible way Utah to Big10 happens is if the Big10 and SEC decide to go nuclear in order to kill off the rest of the CFB to eliminate competition and expanded to 24 or more teams each.
Numbers were released today that puts the current value of the remaining Pac12 members at around $300M (so around $30M per team). My guess is the Big12 will be slightly above that. I’ve only seen estimates and projections, but there is at least some evidence to support it.
If the Big12 is more valuable than the Pac12, the best Pac12 teams will be absorbed into the Big12.
Best case scenario would be Washington, Oregon, Arizona, Arizona State, Colorado, and Utah. The Big12 forms 9 team eastern/western divisions and puts together a fairly lucrative media deal. Nowhere near BIG/SEC. But in the $40M per team range.
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