Think about how you answer that survey before you do it. If the U has data saying that sponsorship is effective, they can charge more for those sponsorships. That means more money for the athletic department, which is always a good thing.
Ads like the “Les Schwab first down” aren’t going anywhere. So we might as well milk Les dry in the process.
Fill out the survey accordingly. Tell them that you’re going to buy everything every sponsor sells, even though we all know you’re not. It will benefit U sports.
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