We are failing at NIL?

[W16Ute]

Many are claiming that we are “losing the NIL game”? Is this based on facts or is it purely that we’ve let players leave without matching or exceeding offers… Offers that I haven’t actually heard what numbers were involved/offered?

I can see that from an outside point of view it might look like we are losing. And the truth might be just that. I’m just curious if anyone has evidence either way.

In the past the numbers showed that we were near the top of the PAC 12 with NIL actual dollars. Every school uses their resources according to their own dictates. What do we know with current, objective evidence?

[UteThunder]

The only thing I’ve heard is that the coaches have placed a value on position groups, and the NIL people basically stick to what the coaches are saying we should spend for those position groups based on needs. I’m guessing they make exceptions for higher level players if/when they can. But, I’m not an insider so what do I know?

[RoboUte]

We know the strength of our recruiting classes based on the same indicators as before. Anyone can draw their own conclusions as to whether we’re recruiting better than almost all former pac12 programs based on different rankings. What do those rankings tell you?

[Kellso]

A google search tells us Utah was ranked 3rd in the Big12. 33, in the nation of public universities in 2024. My opinion is, the NIL is very competitive.

[BeachUte]

That projection is just not believable (and also doesn’t include the private schools). That ranking has Texas Tech at 5th and they’re at – or very near – the top of the Big 12 with their NIL deal. In fact, they just got the commitment of an OL with a reported NIL deal of $5.1 million. There’s no way Utah is competitive with that.

Utah isn’t NIL poor but they’re not in the top-half of the conference, either. Texas Tech, Baylor, Iowa State, BYU, TCU and the Arizona schools all have bigger NIL deals than Utah.

[AZUTE]

Utah is not poor.

There are middle to upper middle class. Plus they don’t flaunt it.
They are not overpaying like BYU to get players. BYU will not get the return on investment.

Utah puts value limits on certain players and positions.

They also don’t play “the game.” An example are the Pula twins. They want to be Utes but their agent/handler is slowing playing Utah holding them out for possibly better offers and Whit is this close to cutting them loose.

Utah makes very competitive offers to players and that’s it. Plus Whit hates NIL and will drive him to retirement. He won’t play “the game”.

The coaching staff very much believes you are all in or in the way and you should want to be a Ute for many many reasons none of which are NIL.

Utah is also switching recruiting philosophy. They will still recruit HS and JC kids but the focus for both football and basketball is gonna be the portal going forward.

[OffensiveLineEnthusiast]

There’s a narrative from Twitter byu fans, woe-is-me Utah fans, and fake journalists that Utah is broke. I do not think that is true, and it will become even less true as revenue sharing becomes the primary player compensation.

Level-headed summary of the offseason:
-Lost two definite starters: Tanuvasa and Williams. Obviously not good, but we didn’t get looted.
-Kept together the entire O-Line, including two projected first round picks. Does anybody think that was cheap? Does anybody think that Fano and Lomu weren’t getting offers elsewhere?
-In desperate need of a new backfield, we brought in a big QB transfer and a big RB transfer. Dampier and Parker weren’t cheap.
-Brought in several other players as well who will likely see the field. A combination of guys with proven production at G5 and guys with unproven high potential.

I don’t know as much about basketball, but it seems like we got some good guys together there, too.

The grass is green in Salt Lake City. We’ve had the money to put together a nice roster for this fall. If this season pans out, recruiting will start to look a little flashier.

[HoosierUte]

Not failing, utah is above average NIL-wise. We are leaving a system where player development mattered and we excelled at it, and entering a system where all that matters is money. It isn’t a coincidence that schools like IU, which have tons of money but a historically terrible football program, are suddenly able to compete at the highest levels.
It also doesn’t help that our rival, who had been essentially relegated to oblivion and unable to recruit or develop players, has an endless supply of money ($200,000,000,000+ is so so much, and easy to funnel wherever you want it for whatever reason). I see tds outspending us in both major sports and performing very well in bball, but we will be essentially even in football, even if they outspend us by 2x.

[Ute Dub]

No

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