new multi-media rights deal for Utah – $$$$

[sweetgrass]

1. Kyle Goon‏ @kylegoon  56m56 minutes ago

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   Next week, expect Utah athletics to announce a new multimedia rights deal that will be a huge step up in revenue.

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   Kyle Goon‏ @kylegoon  55m55 minutes ago

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   Don’t yet know who the deal is with, but my understanding is the Utes are finalizing the details of a 10-year agreement.

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   Kyle Goon‏ @kylegoon  53m53 minutes ago

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   Utah coming up at the end of a contract that was negotiated back in the Mountain West. Utah is expecting about $3 mil in revenue this year.

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   Kyle Goon‏ @kylegoon  51m51 minutes ago

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   Multimedia rights primarily are about advertising and non-TV media rights. This deal should be several millions more valuable than last.

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   Kyle Goon‏ @kylegoon  50m50 minutes ago

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   Different market, but Cal signed a $100 million deal for 10 years with Learfield last year, compared to an $86 million Under Armour deal.

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   Kyle Goon‏ @kylegoon  49m49 minutes ago

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   So the multimedia rights deal is at least as significant, and maybe moreso, than an apparell deal. Utes signed a $65 million UA deal LY.

[RedRocks]

What do multimedia rights entail, exactly?