Until Utah wins a PAC12 championship I doubt it will be positive. Every game is a must win for every team every week. I believe among Coaches and players Utah is very well respected. Now among fan bases does it really matter?
I think you can guarantee USC fans as the most arrogant. They expect to win every game because they have been top dogs in the PAC for so many years. They have been slightly humbled by recent coaching hires but I think they expect to win every game.
Do Stanford fans exist? I think Stanford has people who enjoy football and happened to be alumnis. They don’t seem very fanatical as a base.
Oregon fans in my experience have been insufferable lately. They were humbled by Utah at home but Oregon still finished higher in the conference rankings.