Indeed on the EA College football game on XBOX (lets you customize what teams are in each conference each season) one can come up with all sorts of different configurations. I used to put the Southwest Conference (all the Texas power schools) and Big 8 back together for example. On a tangent, I am looking forward to the new edition, first in a decade, coming out later this year.
Whoever came up with this (never heard of ‘outkick’ before) has little money and virtually zero influence on what will happen over time.