The Rose Bowl Game Presented by Capital One Venture X registered 16.6 million viewers, the second-most-viewed non-Semifinal New Year’s Six bowl game of the CFP era (2019 Washington/Ohio State, 16.9 million viewers). The audience tuning in to No. 11 Utah and No. 6 Ohio State peaked at 19.7 million viewers over the game’s closing minutes.
Our 16.6 million viewership tied with the CFP’s Cotton Bowl as the 2nd-most viewed college football game thus far in the season. Furthermore, it ranks as the 2nd-most viewed non-semifinal NY6 game in the history of the CFP era (behind the 2019 UWa-Ohio St Rose Bowl’s 16.9 million).