the Big Ten Network does a series with him called “Urban Analysis” that is one of the better things out there in CFB media (seriously, check it out if you havent on youtube). He’s also great on Fox’s coverage. He can and will make as much money doing media as he could coaching and that comes without all of the stress he takes on coaching.
One thing I do think is relevant here though, is how good it could be for the pac 12 if Urban were at USC. It would obviously hurt our chances at winning the south year in and year out and we’d have a game against one of the most talented teams in the country annually. But p12 perception would skyrocket because apparently having 1 great team at the top trumps having 6-8 good teams