long term brand appeal?

[McBride of Frankenstein]

Don’t think “this year”… think overall brand strength in a neutral year….. propensity for networks to schedule us.  Excitement of other out of conference teams in scheduling us.  Desire of bowls to invite us….

These are the top 3 brands in the Pac-12 in terms of name cache.  

USC

Oregon

Washington

 

Where does Utah sit after that?  Who is ahead of us beyond those three?  UCLA?  Stanford?  ASU?  What do we have to do to become undisputed #4 (or higher).

[Torg]

For starters, I think we have to win against the Buckeyes and be successful next year too.

[rbmw263]

2 rose bowls in 3 years would be a great start. Something i think we have a legitimate shot at.

[EagleMountainUte]

Obvious statement: Pac12 after dark needs to go. It’s cute and funny but it hurts Utah more than helps. 
Utah thrashing Oregon in primetime was so helpful. 

[Central Coast Ute]

UCLA might actually be #2 or 3. California is a huge state and let’s not pretend like there are any Cal or Stanford fans here. Hell, if you go out to the central valley you’ll find more die hard Fresno fans than you will find Cal or Stanford fans throughout the entire state.

[Stone]

IMO, UCLA could be the #2 or #3 if they put together some good seasons. But as things currently stand, I would not put them above USC, Oregon, Washington. 

As for Northern California (outside the Bay Area) and Central Valley, I agree that it is definitely not Stanford or Cal territory. 

In the vacuum of loyalty left by the non-appeal of Stanford and Cal (pretty much Bay area only), and no major college team in the Sacramento metro area, the FBS team that seems to fill the void the most is Oregon. Fresno State definitely has fans (particularly in Fresno). But Oregon flags, bumper stickers, etc. are the most common.  

[Central Coast Ute]

The record doesn’t matter as far as brand goes. If that were the case, USC would be #8. California is huge. Oregon and Washington cant hold a candle to it. Oregon might have more brand appeal than UCLA due to Nike only. It has absolutely nothing to do with football. Take a look at Texas. It’s the #1 brand in the country, yet they’ve never been dominant for an extended period.

[Stone]

True – I was thinking in terms of football brand only. But in terms of overall brand, UCLA is a top brand. Oregon’s brand is primarily in football. Same with UW. 

[Brettski]

100% agree.  I lived in the Bary Area for 10 years and nobody ever talked about local (Stanford/Cal) football.  Baseball, NFL and the Warriors are what anybody in the Bay Area cares about.

[Central Coast Ute]

Oh yeah. They’ve their Giants, 9ers, and Warriors especially.

[pedro]

Three things.  Win, Win and Win!!! 

Repeat for for at least 4 years