The market is typically the DMA which is the television broadcast boundary. Salt Lake City DMA is the largest geographic DMA in the USA due to the broadcast reach of KSL and the LDS Church. So it is the entire state of Utah, parts of Idaho, Wyoming, Nevada and Colorado. By DMA data, SLC is 29th and larger than San Diego, Kansas City, Cincinnati, Milwaukee and Las Vegas. The big question is how does TV eyeballs translate to butts in seats in the incredibly long season with a ton of home games? Not sure. I do know that even the most storied franchises don’t sell out a majority of their home games. I would go to some games but no way would I buy season tickets.