Utah Hockey Club: LEAKED concepts & logos

[The Miami Ute]

In case anyone is interested.

[NarfUte]

My only takeaway is Yeti was the flat brims choice (UHC logo looks suspiciously like a yeti logo…) My vote was black diamonds.

[Rick Walker]

Black diamonds was easily the best name ever mentioned for the team. But that might just be the ski bias talking

[alexsmith]

I prefer the Hockey Club logo far and away

[The Miami Ute]

Yeah, me too…and I’m voting that way tomorrow…it’s also a way to stick it to Yeti LLC legally. The official name will be UHC but the unofficial name, and the one that all fans will use, will be Yetis. Plus, all the merch will have a Yeti, the mascot will be a Yeti, etc…

[Stone]

I am not a trademark attorney, but I do not understand how a cooler company named Yeti can block a hockey team named Yeti. Two completely different contexts. Trademarks are not supposed to be universal in every context, especially with a non unique name. The cooler company did not invent the name “yeti” – it is the name of a mythical creature. It does not seem legally correct that a cooler company could prohibit anyone else from using that name in a different context.

[Central Coast Ute]

I agree it makes no sense. How can there be an NFL Giants and an MLB Giants, or an NBA Kings and an NHL Kings if there can’t be an NHL Yeti and a cooler company Yeti?

[Uteanooga]

No kidding. Should the Sacramento Kings be able to successfully sue the King of England for trademark infringement?

If a company choses a word that is part of the pre-existing vocabulary, they should not own every possible use of that word.

[The Miami Ute]

It really has everything to do with merchandising. In addition to coolers, Yeti sells drinkware, tshirts, hats, camping equipment, etc…with the name “Yeti” affixed to them. These are all things that the Utah “Yeti” would like to sell to their fanbase, also with some version of Yeti branding affixed to it. In addition, the club and the company would kind of be competing in the same space, since they would be selling different versions of the same thing (drinkware, tshirts, hats, etc…). To make things worse, some of the drinkware sold by the club is made by Stanley, which is a direct competitor to Yeti. Are you seeing the complications yet?

Lastly, and this is something that Yeti calls brand dilution, what happens if the Utah “Yeti” suck forever and are associated with mediocrity and mismanagement? Yeti LLC claims that would impact its brand as well due to the closeness of the names.

[Stone]

I appreciate the response. Those are all decent points that show some overlap in merchandise, but I still don’t agree that a trademark can be that broad. One is primarily a professional hockey team, that happens to sell some related merchandise. The other is primarily a cooler company, that happens to sell some related merchandise.

If the cooler company can block the hockey team on that basis, it seems like an abuse of trademark law. I have a hard time believing the cooler company could ultimately prevail, if litigated. But maybe the hockey team does not think it is worth the headache, and it is just a risk adverse decision. If trademark law has actually become that broad, then it needs to be reigned in.

[The Miami Ute]

You answered your own question. Yeti LLC, by its response, made it known that it was willing to go to court to maintain the singularity of its trademark. Yes, it’s possible that the UHC would ultimately win, but not before a protracted, years-long, and costly court fight. And realize this, Yeti LLC has deeper pockets than the Smith Entertainment Group (SEG). At the end of the day, it would become a war of attrition played in different courts over many years. That’s why SEG decided to move in another direction. SEG still has a great chance to stick it to Yeti LLC by having a Yeti as a mascot with all that entails.

[cj13]

Nah that one is terrible you cant really tell what is going on and have to zoom in a lot to make it out. Way too much going on Mammoth ftw

[AlohaUte]

I think they said the logos would likely change. And I hope they do.

I like the Outlaws name, but that logo stinks IMO.

[lgt4141]

I love the Mammoth and Yeti logos and would be happy with either name. Utah Outlaws just doesn’t roll off the tongue.

[Red Rhino]

I think they should be the Salt Lake Streamliners or Roadsters. Based off the name of the race cars that race on the salt flats. It would be a name very unique to the area but the salt flat cars also look pretty great and would make a great logo. It even sounds like something that goes with hockey, aka frozen lakes with objects racing down them.

They also are known by the name Lakesters but that sounds too similar to the Lakers.

https://photos.fife.usercontent.google.com/pw/AP1GczPhF5H3aEYxNZbL3QzMvvmphyBhQaSmpvgL4HLmPcZSi3oPzUx7irXs2A=w1847-h1847-s-no-gm?authuser=0

https://photos.fife.usercontent.google.com/pw/AP1GczMAdsvp4I30KSGT3ODsv-XsxhEakeQXXjUEXCYKUhb3DrJTVT2JS6se0A=w1045-h743-s-no-gm?authuser=0

[Red Rhino]

Streamliners doesn’t role off the tongue, so what about the Salt Lake Speedsters, Salt Lake Speed, or Utah Racers.

[RoboUte]

The color scheme isn’t doing it for me.

[Red Rhino]

AI created the logos. Ignore the color scheme and focus on the name. What do you all think of the name? I honestly don’t like the names Mammoths, HC, or Outlaws right now. I feel like they lack a true unique connection with Utah. There’s a possibility I could get this name idea in front of Ryan Smith with a connection I have.

Here is another one with the name Speedsters:

https://photos.google.com/photo/AF1QipNbXIcCYBe-PcoiS704K_rjIbh38EK93pKA_mSA

[The Miami Ute]

Links don’t work.

[Red Rhino]

Not sure why. It works for me and seems to have worked for RoboUte.

[The Miami Ute]

RoboUte wasn’t replying to you. He was commenting on the color scheme of the leaked concepts and logos.

[Tony (admin)]

Links don’t work for me either.

[Red Rhino]

Is it possible to add an image without adding a link?

[Tony (admin)]

https://www.utehub.com/help
to add an image you copy the image URL (must end with .jpg, .gif. .png) and click on the IMG link the text editor of the website. Then paste the image url in the field.

[AlohaUte]

I’m perfectly fine with both Mammoth and Outlaws. I don’t like HC.

As for color scheme, they should alter slightly. The current scheme is perfect for Mammoth, IMO, but I’d alter it a bit – like add some brown or copper color into it. If they go with Outlaws and want to keep the sky blue and black, they definitely need to add brown or copper or red rock type coloring to it. The current color scheme really isn’t conducive to Outlaws IMO.

[Tony (admin)]

Miami: I fixed your youtube link so it plays inline instead of being a link.

[The Miami Ute]

Tony, okay, I give up. How do you do that? I’m following the directions for posting a link on the site.

[Tony (admin)]

Aha. Yes for link you did it right. For youtube videos, you just paste the youtube URL on its own line in the text editor.

from the help section:

Post a YouTube Video

1. Copy the video URL from the URL bar of your browser
2. Paste video URL in the text editor area on its own line
3. There is no step 3

[Red Rhino]

I added the logo images to Pinterest. Do these links work?

&lt

[Tony (admin)]

You got it!

[Red Rhino]

[highlandute7]

Seeing some posts on X really calling out the logos/team as being logos that can basically be created in the 25 version of EA Sports NHL’s Hockey game.

UHC logos taking heat

[utefansince79]

Dramatic ending last night against the Flyers. Utah ended a long losing streak with an OT goal with a fraction of a second left on the clock.

[The Miami Ute]

Definitely one of the funnest games I’ve been to this season. And what a way for Dylan Guenther to come back from injury. getting the tying and game winning goals.

[lgt4141]

So good to see Guenther back. If Cooley and Durzi get back after the Four Nations break they still got a shot at the playoffs.

[The Miami Ute]

Honestly, if this team could just play .500 at home they’d have a good shot at the playoffs. Last I checked, the Jazz and the UHC had the worst home records in the NBA and NHL.

[lgt4141]

You are correct! I heard a podcaster say that one of the adjustments for this team is that they aren’t used to playing in front of so many fans and aren’t used to having so much of the local media around during media sessions. In AZ, ASU’s hockey team got more fans in their shared 5,000 seat arena and the local media didn’t cover them as much. It could be the team puts extra pressure on themselves to perform at home because they feel the support from so many people. They are young and will continue to get better and the future looks bright for the Utah Hockey Club or whatever their name will be.

My hope is that they win a Stanley Cup before the Jazz win an NBA championship.

[OmahaOmaha]

Someone mentioned the Outlaws would be perfect if it were for a 14u baseball team. My kid once played for the Bandits, and the older team were the Outlaws. Blech. No thanks. Huge fan of the colors for the UHC but please stay away from the cartoonish Yeti. The oval logo is fine. If we’re going with the Mammoth it would look much better in Black, Silver and Copper.

Black Diamonds on the baby blue/white jersey would be sweet. The Golden Eagles would look good in black/white/burgundy/gold. I also like the Wasatch and Oquirrhs. For the most part they got the colors right, but are butchering the name and logo.

Of the three I’d have to go with the UHC with logo – no Yeti, then the Mammoth. Outlaws are a non-starter. Any of the other four I mentioned would be better than the three finalists.

[The Miami Ute]

Yeah, that was me with that comment. When I hear “Outlaws” I get a Bad News Bears vibe with whatever all that entails.

[Utes 69]

do not care about utah hockey jazz or byu. or ryan smith or danny ainge

[The Miami Ute]

LOL..then why are you posting a comment?

[The Miami Ute]

How about that Dylan Guenther??? GW goals in back-to-back nights!!! This time with 33 seconds left in OT. So glad that the UHC locked him up to a long-term contract before the season started.

[Stradlater]

No Utah Whiteout? 🙂

[The Miami Ute]

No. I can’t remember the last time we had a blizzard come through SLC anyway.

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